The iconic American brand! The HEDDON brand is considered one of the first to have distributed swimbait fish on a large scale. Founded in 1902, the company was thus originally responsible for popularizing many lure families such as stickbaits, poppers, minnows, swimbaits, vibrations... It was thus the first to create a stickbait in 1922 with the ZARAGOSSA - a lure that has since become the famous SUPER SPOOK. HEDDON was also the first to invent plastic lures in 1932. Throughout its history, HEDDON has continued to innovate by creating lures that have since become world-renowned benchmarks. This mythical American brand, which is certainly one of those that have sold the most swimbait fish in history, continues today to innovate and produce some of the best lures in the world.
