In the 1930s, the Finnish fisherman Lauri Rapala observed fish attacking injured minnows. He then decided to make a cork lure perfectly mimicking the swim of an injured minnow to catch fish more easily: the first RAPALA lure was born! Today, RAPALA is one of the greatest success stories of modern fishing. With a growing success, the RAPALA brand has continued to innovate throughout its history by creating different models of floating, suspending, sinking lures... distributed by tens of millions each year all around the world. RAPALA lures benefit from a reputation built by models that have become must-haves like the ORIGINAL FLOATER, the SHAD RAP, the FISH'N FILLET, the MAGNUM, the HUSKY JERK or the iconic RAPALA COUNTDOWN the trout Rapala lure par excellence! The RAPALA brand, keen to develop quality fishing gear and lures with an ever more realistic swim, continues to invest in innovation and never stops testing its equipment in real conditions to guarantee flawless efficiency! In recent years a new range of landing nets from the brand has been released, and many fishermen have equipped themselves with a Rapala landing net.
