Arriving on the fishing market in France in 2009, the REINS brand specializes in the design and manufacture of soft lures. This Japanese brand has been innovative over the years and has expanded its catalog to offer hundreds of soft lure models in different sizes and colors today. The most emblematic lure of the REINS brand is undoubtedly the ROCKVIBE Shad, offered in over 60 different colors! Recognized as the ultimate "anti-blank" soft lure, the success of this model on predators is no longer in doubt... Still manufactured in the REINS factories in Japan, these lures are made from extremely flexible plastic and offer unbeatable value for money. The brand has diversified its offering to provide a wider range of fishing gear: lead heads, rigging elements... but still specializes in soft lures which have helped to build the success of the REINS brand that we all know today. Whether you fish for black bass, pike, zander or perch, every fisherman will find the REINS lure to suit his needs.
