Of Scandinavian origin, the WESTIN brand, founded in Sweden, bears the name of its founder: Ingvar Westin. The creator of the brand got his know-how from his father with whom he developed the first WESTIN lure with a unique swim and rolling! Although this first lure was initially intended to be a toy for children, this WESTIN model quickly charmed the biggest pike fishermen in Scandinavia who quickly adopted it and considered it as the reference to track down huge pikes. Developed since by a team of enthusiasts who fish as they breathe, the brand has been able to innovate and expand its catalog in order to offer a wide choice of rods, lead heads and other equipment to meet the needs of increasingly demanding fishermen. Known for its lures, the WESTIN brand has managed to stand out over the years through models that have now become iconic: MIKE THE PIKE or PERCY THE PERCH to name but a few! The lures developed by WESTIN are recognized for their incredible finishes, their realism, the quality of manufacture but above all for their unique and terribly effective swim. With growing success, the WESTIN brand now equips a large number of fishermen, in fresh water as well as in the sea!
