Sur vos traces

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Tee Shirt Pêche Personnalisable Sur Vos Traces - Kaki
Tee Shirt Pêche Personnalisable Sur Vos Traces - Kaki
  A partir de 29,80
PVP*: 29,80€
Tee Shirt Pêche Personnalisable Sur Vos Traces - Noir
Tee Shirt Pêche Personnalisable Sur Vos Traces - Noir
  A partir de 29,80
PVP*: 29,80€
Patch Personnalisé Sur Vos Traces - Collection Coup
Patch Personnalisé Sur Vos Traces - Collection Coup
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PVP*: 9,20€
Patch Personnalisé Sur Vos Traces - Collection Becasse
Patch Personnalisé Sur Vos Traces - Collection Becasse
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  A partir de 9,20
PVP*: 9,20€
Tee Shirt Chasse Personnalisable Sur Vos Traces - Kaki
Tee Shirt Chasse Personnalisable Sur Vos Traces - Kaki
  A partir de 29,80
PVP*: 29,80€
Tee Shirt Chasse Personnalisable Sur Vos Traces - Noir
Tee Shirt Chasse Personnalisable Sur Vos Traces - Noir
  A partir de 29,80
PVP*: 29,80€
Sur vos traces é a primeira marca de roupas personalizáveis de estilo de vida para pescadores e caçadores, criada pela Fugam. A Fugam é a empresa editora dos sites especializados na distribuição de artigos de pesca e caça: Pecheur.com e cacador.com.

Com esta linha de roupas, inspirada em conceitos de marcas de desportos radicais e de montanha que se tornaram «MainStream», a Fugam quer permitir que os pescadores, especialmente aqueles das novas gerações, assumam melhor a promoção da prática «Pesca» em geral, mas também mais especificamente da pesca à linha, da carpa, dos predadores, da mosca, do big game, para começar, graças aos patches.

Para sair da ostracização que os pescadores podem sofrer mais e mais, acabou o ostensivo e a provocação com roupas «hasbeen» ou mais do tipo «goodies», damos lugar a uma marca «cool» e quase «hype» para se afirmar sem provocar, reivindicar uma identidade «secular» enquanto se inscrevem decididamente na «tendência atual».

Os jovens pescadores (e os menos jovens) que claramente seguem os "passos" de seus antecessores e não se esquecem de onde vieram, mas agora querem "mostrar o caminho" para uma atividade que traz valores de conexão com a natureza e de coesão intergeracional, certamente se identificarão com a abordagem e desejarão apresentar essa nova marca em um mundo onde a forma como nos vestimos se tornou um objeto de identidade, pertencimento social e até de reivindicações.

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