Sur vos traces

Sur vos traces is the first customizable lifestyle clothing brand for fishermen and hunters created by Fugam. Fugam is the publishing company of the specialist websites for the distribution of fishing and hunting articles: pecheur.com and pecheur.com.

With this clothing line, inspired by concepts from sliding and mountain sports brands that have become "MainStream", Fugam wants to enable fishermen, particularly those from the new generations, to better assert and promote the practice of "Fishing" in general, but also more specifically pole fishing, carp fishing, predator fishing, fly fishing, big game to start with, thanks to the patches.

To escape from the ostracization that fishermen may increasingly face, no more ostentatiousness and provocation with clothing that is either "has been" or more of the "goodies" type, welcome to a "cool", almost "hype" brand to assert oneself without provocation, to claim a "secular" identity while firmly being in the "spirit of the times".

Young fishermen (and the not so young) who are clearly "following in the footsteps" of their elders and do not forget where they come from but now want to "show the way" to an activity that carries values of connection to nature and intergenerational cohesion will certainly recognize themselves in the process and will want to sport this new brand in a world where the way we dress has become an object of identity, social belonging and even claims.