Established in Kalamazoo, Michigan, in 1897,
Shakespeare is one of the long-standing names in American fishing tackle. Founder William Shakespeare Jr. earned recognition early on for his work on fishing reels, including the level-wind system, which made it easier to distribute line evenly across the spool as it was retrieved.
Across more than a century of development, Shakespeare has continued to refine its
fly rods,
predator rods, carp rods and fishing reels. Products such as the Marhoff and later the well-known Wondereel, which incorporated a system to help reduce line overruns during casting as early as 1939, highlight the brand’s practical approach to tackle design. That same principle remains important today: straightforward, functional equipment that anglers can get to grips with easily, whatever their level of experience.
For families and newcomers to angling in Ireland, the brand also offers
Shakespeare predator fishing combos designed for children and beginners. More than 125 years after its foundation, Shakespeare continues to focus on a simple objective: make fishing easy to discover and enjoyable enough to encourage another day out on the water.
24h
