Established in Florida in 2012,
13 Fishing is an American fishing brand built around a fresh approach to tackle design. Having first proved itself in the demanding conditions of North American ice fishing, the company went on to create a broad selection of tackle for freshwater and saltwater fishing alike.
For anglers in Ireland, 13 Fishing is particularly recognised for its rods and
13 Fishing predator reels. The Concept, Origin and Modus ranges showcase the brand’s approach, combining lightweight construction and modern technology with the qualities anglers rely on at the water: accuracy, sensitivity and dependable performance. One of the brand’s standout developments is the
Concept Z and its CZB technology, which uses polymer components in place of conventional ball bearings, helping to reduce corrosion-related issues.
13 Fishing joined the
Rapala VMC family in 2019, before expanding its international presence from 2020 onwards. Backed by growing brand awareness, it has since been able to reach an increasingly broad community of anglers, including those fishing across Ireland.
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