Founded in Florida in 2012,
13 Fishing is an American brand that quickly made a name for itself by challenging the traditional conventions of fishing tackle. After achieving its first successes in the highly demanding world of North American ice fishing, the company developed a comprehensive range for both freshwater and saltwater anglers.
Today, the brand is particularly well known for its rods and
13 Fishing predator reels. Ranges such as Concept, Origin and Modus perfectly illustrate the brand’s philosophy: delivering modern, lightweight and technical tackle without losing sight of what really matters on the bank – precision, sensitivity and reliability. The
Concept Z made a particularly strong impression with its CZB technology, using polymer components instead of conventional ball bearings to help reduce corrosion-related issues, among other benefits.
Part of the
Rapala VMC family since 2019 and developed internationally since 2020, 13 Fishing has been able to build on its strong brand recognition to attract a new generation of anglers.
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