Founded in France in 1979 by Monsieur Baron,
ADAM’S has a long background in fishing lure design. The brand first built its reputation with casting spoons and models created for Atlantic fishing, placing an early emphasis on lure action, balance and genuine effectiveness when fished in real conditions.
ADAM’S became part of Autain Pêche in 2003 and gradually expanded into river fishing and freshwater predator tackle. From 2006, particular attention was given to the development of
Adam's hard lures,
Adam's soft lures, spinnerbaits and jig heads. The thinking behind the range is simple: technical, well-finished lures that remain sensibly priced for everyday anglers.
For anglers in Ireland, the ADAM’S range can cover species such as
trout, perch, zander, pike, black bass and asp, alongside sea bass and a variety of other saltwater predators. The brand also works with Japanese technicians on selected lure profiles, swimming actions and finishes aimed at European fishing conditions.
A number of ADAM’S hard lures are fitted with
Japanese Owner hooks and are checked for both balance and swimming performance.