Adam's

Created in France in 1979 by Monsieur Baron, ADAM’S is a long-established fishing lure brand that first became known for its casting spoons and models designed for Atlantic fishing. From the outset, the brand focused on producing distinctive lures, with particular attention paid to swimming action, balance and effectiveness on the water.

Acquired in 2003 to become part of the Autain Pêche family, ADAM’S gradually broadened its range to cover river fishing and freshwater predators. From 2006 onwards, the brand stepped up the development of Adam's hard lures, Adam's soft lures, spinnerbaits and jig heads, with a straightforward aim: to offer technical, well-finished lures while keeping prices accessible.

Today, the ADAM’S range allows anglers to target species including trout, perch, zander, pike, black bass and asp, as well as sea bass and other saltwater predators. The brand works with Japanese technicians on selected shapes, actions and finishes designed to meet the expectations of European anglers.

Several ADAM’S hard lures are fitted with Japanese Owner hooks and undergo checks for both balance and swimming action.