Founded in 2006 by professional and competitive anglers,
Favorite has developed into an international brand focused on predator fishing tackle. Its early products were created for challenging fishing conditions, before the brand gradually reached a wider audience through technical rods designed around clearly defined fishing styles and applications.
For anglers in Ireland, the
Favorite predator rods are one of the brand’s best-known product families. Their identity is easy to spot on the bank: lightweight, responsive and sensitive blanks, actions matched to particular techniques, and a distinctive black finish with green accents across much of the range.
Favorite also produces
Favorite braided lines,
Favorite landing nets and additional fishing equipment, giving Irish anglers the option to build well-matched tackle setups. Products pass through several quality-control stages, while new items are tested by Favorite teams and experienced anglers before release.
On its more technical series, Favorite uses components from
Fuji and carbon materials from
Toray. It is an approach that suits the Irish market well: technically capable products that aim to deliver a strong balance of quality, performance and price.