Favorite

Founded in 2006 by professional and competitive anglers, Favorite is an international brand specialising in tackle for predator fishing. Originally developed for demanding fishing conditions, the brand gradually gained recognition well beyond its home market thanks to technical rods designed for very specific applications.

Today, the brand is particularly well known for its Favorite predator rods. On the water, the brand’s identity is easy to recognise: lightweight, responsive and sensitive blanks, actions tailored to each technique, and a black design with green detailing across a large part of the range.

The brand also develops other products including Favorite braided lines, Favorite landing nets and additional fishing equipment to create coherent tackle systems. Products go through several stages of quality control, while new releases are tested by Favorite teams and experienced anglers before reaching the market.

On its most technical ranges, Favorite uses components from Fuji and carbon materials supplied by Toray. It is a choice that reflects the brand’s positioning well: offering products with an excellent balance between quality and price.