KORDA is an English brand founded in 1993 by a renowned carp angler, Danny Fairbrass, at a time when carp fishing is ushering in a new era attracting many fans. KORDA is considered one of the most innovative brands in its field. Its reputation largely stems from the creation of underwater videos (the Underwater series) in the mid-90s to prove the effectiveness of their products, the
Korda braid and the
Korda nylon have become emblematic elements of assembly. It is a brand specializing in the design of fishing assemblies. The company is committed to having products designed by fishermen for fishermen in order to best meet the needs of the carp angler. KORDA has even opened its “Carp Academy” with the aim of introducing younger people to carp fishing. It's also a place where it is also possible to improve. KORDA continues to surprise us each year with an abundance of increasingly accomplished novelties. The Korda clothing line has also become common among fishermen who are many to wear a cap or a
Korda beanie.
