YETI

The brand YETI was founded in 2006 by two brothers: Roy Seiders and Ryan Seiders. They had a true passion for fishing and hunting; they grew up in Texas and realized that “classic” coolers didn’t always last the day, or weren’t up to the demands of a boat, a hike and long sessions.

With a YETI cooler you keep your baits, your fish, and your drinks cool even when the sun is beating down. A cooler that lasts the day, maybe more. The lid, the handles, the construction are made to be “worked hard”: on a boat, on a dock, on somewhat unstable ground — it holds up. The TUNDRA model is the bestseller that made the brand’s reputation and that will become indispensable.