Originating from the Chita Peninsula in Aichi Prefecture, Japan, 10FTU
(Ten Feet Under) is a brand created by Ken Iyobe,
better known as Iyoken. A professional angler recognized
both in Japan and internationally, he notably made his mark
in the United States by competing in the prestigious Bassmaster
Elite Series, one of the world's most demanding competitions for
black bass fishing.
Over the years, Ken Iyobe has built a strong reputation thanks to his
technical approach to fishing and his ability to develop products
that meet the real needs of anglers. This philosophy remains
at the heart of the 10FTU brand today, with a simple objective: to offer
reliable, innovative and high-performing
10FTU lures for passionate lure anglers.
From the historic Chita store to the shelves of Pecheur.com,
10FTU products are attracting more and more anglers looking for
authentic Japanese tackle. Every new product benefits from extensive
development work, countless hours of testing and meticulous attention to detail,
resulting in products capable of making a real difference
on the water.
The brand is particularly renowned for its
Ten Feet Under soft lures,
its
hard baits, spinnerbaits, glide
baits and creature baits that are sure to appeal to
our fish. Whether targeting black bass around cover,
pike across vast expanses of water, perch with more finesse-oriented techniques,
or even sea bass in saltwater, every product is designed to deliver
maximum efficiency and fishing enjoyment.
With DNA deeply rooted in Japanese sport fishing culture,
10FTU now embodies a modern vision of fishing tackle:
carefully engineered actions, ease of use and simply stunning colour patterns
that can lead to countless catches in our European waters.
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