Abu Garcia

Founded in Sweden in the 1920s, the ABU GARCIA brand is the brainchild of Carl August Borgström, a technician recognized for his technique and precision in the field of watchmaking. Over the years, the ABU GARCIA brand has benefited from its skills and artisanal know-how to commit to the elaboration of fishing reels whose reputation is no longer in question today. Deeply rooted in sport fishing and known by fishermen from all over the world, ABU GARCIA's casting and spinning reels have managed to appeal through their quality, or even by the innovation carried by the brand's most emblematic models: the Ambassadeur range or the Toro models from the Revo range. The ABU GARCIA brand, synonymous with trust among fishermen, has been able to diversify to offer a comprehensive equipment. Indeed, building on its expertise in developing fishing gear, ABU GARCIA also offers fishing rods, lures and a wide range of accessories. Always eager to provide quality fishing equipment, the ABU GARCIA brand continues to innovate constantly while respecting the fundamental quality to its success: precision!