Livingston Lures

Founded in 2012, Livingston Lures is a brand specializing in the design of innovative fishing lures for predatory fish. The brand has become particularly well known for its patented EBS™ (Electronic Baitfish Sound) technology, an electronic system integrated directly into the lures that reproduces the natural sounds made by baitfish underwater. This approach complements the traditional focus on lure profile, swimming action and vibrations to provide predators with a more realistic presentation.

The Livingston Lures range includes a wide selection of hard lures designed for targeting pike, black bass, perch, musky and many other predatory species, in both freshwater and saltwater. The brand notably develops Livingston jerkbaits, Livingston crankbaits and topwater lures designed to meet the demands of a wide variety of fishing situations.

Always focused on innovation, Livingston Lures is also working on the visibility of its lures with modern fish finders using Forward Facing Sonar technology. Through its approach combining sound, vibrations and new technologies, the brand offers lures designed to give anglers a different presentation that is particularly attractive to predatory fish.