Lunker City

The American reference for soft lure! Created by Herb Reed in the 80s, LUNKER CITY is probably the most famous American soft lure brand in the world. With the SLUG GO and the FIN’S FISH, it has thus invented new categories of soft baits with the families of Slugs and Finess - categories of lures now taken up by all brands. LUNKER CITY also has in catalogue mythical shads such as the SHAKER or the SWIMFISH. With its wide range of soft baits known for their highly reactive material and particularly appealing swimming, the LUNKER CITY brand is today an absolute reference in terms of soft lures.