Savage Gear

SAVAGE GEAR was born from the brilliant mind of a famous Danish angler: Mads Grosell. This genealogy alone explains the success of SAVAGE GEAR in Europe: it is the first and only lure brand entirely dedicated to its origins in pike fishing, when all other lures are designed for black bass. This gave the brand a considerable boost, even changing the habits of anglers by making them fish larger to catch... much larger. Today, SAVAGE GEAR covers all types of fishing, in fresh water as well as at sea. Egging, ultra-light, tuna, black bass, nothing escapes the sharp eyes of the hundreds of European anglers who advise SAVAGE GEAR by going out on the water every day to test the developments of Mads Grosell. There is not a lure, a rod or a SAVAGE GEAR accessory that is not put on the market before having caught dozens of fish. Our international prostaff serves this purpose. Because SAVAGE GEAR is no longer the work of one man, however talented Mads Grosell may be. It is truly a team effort, bringing together as diverse fishermen as Norwegian halibut fanatics, Turks streaking the Mediterranean with their casting jigs, crazy German pikers, Italian bassers... and of course in France tuna fishing guides, zander specialists or even trout fanatics with ultra-light fishing. In summary, SAVAGE GEAR, which made itself known as the must-have brand for pike fishing, has become true continuous expertise in lure fishing practices around the world. And with its 3D scan concept, it has achieved what no other brand before it had dared to hope: to offer perfect imitations of the main prey of predators, in all the waters of the globe. In 2021 with the release of its brand new range, you will find a Savage Gear reel for you.